Creative Direction
that connects brands to people, meaningfully and effectively.

I'm a New York-based Global Creative Director, Art Direction, focused in beauty and personal care, with experience spanning agency and in-house, from large-scale global campaigns to brand-defining digital content. My work lives at the intersection of strategic thinking and visual storytelling: I build creative concepts that connect brands to consumers in meaningful, impactful ways, staying hands-on through every stage of execution.

Most recently, I served as Director of Global Creative Design at Estée Lauder Companies, creative-directing a global skincare hero film that tested among the top 4% of advertisements in the U.S. market with 99th-percentile persuasion performance. Before that, I spent years in agency creative-directing campaigns for L'Oréal Paris, Pantene, COVERGIRL, Olay, and a roster of leading beauty brands. My work has been recognized by Cannes Lions, D&AD, Clio, One Show, and Effie, among others.

I lead full creative development: concept through completion, briefing, concepting, overseeing photography and video production, guiding post-production, and shaping how creative translates across channels. I bring a rare combination of global brand experience, multicultural campaign fluency, and category knowledge across mass-market and prestige beauty, building teams, mentoring creatives, and partnering closely with marketing, strategy, and brand leadership to ensure the work is as effective as it is beautiful.

Working in beauty for many years, I take real responsibility in the work I create, especially for young women, and I'm conscious of the effect it has on the culture around it. I bring diversity and ethics into the work, and connect with people in empowering ways.

Awards

Cannes Lions Gold •. Cannes Lions Silver •. Cannes Lions Bronze •. D&AD •. One Show •. Clio •. LIA •. CrestaEffie •. UN Women

Clients Include

Estée Lauder • L'Oréal Paris • Pantene • Olay • COVERGIRL • Revlon • Almay • Gillette • Urban Decay • Herbal Essences • Clairol • Wella • Thayers • Carol's Daughter • Downy / Lenor • CND