Beauty creative direction
at the global scale.

I'm a New York-based Creative Director and Art Director specializing in beauty, skincare, and personal care — from global flagship campaigns to brand-defining digital content. My work lives at the intersection of strategic thinking and craft: I build the creative vision and stay hands-on through every stage of execution.

Most recently, I served as Director of Global Creative Design at Estée Lauder Companies, leading the global creative for the Estée Lauder skincare portfolio. Before that, I spent years at top agencies driving award-winning integrated campaigns for L'Oréal Paris, Pantene, COVERGIRL, Olay, and a roster of leading beauty brands — work recognized by Cannes Lions, D&AD, Clio, One Show, and Effie, among others.

I lead full creative development: concept through completion — briefing, concepting, overseeing photography and video production, guiding post-production, and shaping how creative translates across channels from global retail to social. I'm equally fluent directing high-profile celebrity talent shoots and building nimble, resourceful content at scale.

I bring a rare combination of global brand experience, multicultural fluency (English/Japanese), and deep category knowledge in prestige and mass-market beauty. I build teams, mentor creatives, and partner closely with marketing, strategy, and brand leadership to make sure the work performs as beautifully as it looks.

Awards

Cannes Lions Gold •. Cannes Lions Silver •. Cannes Lions Bronze •. D&AD •. One Show •. Clio •. LIA •. CrestaEffie

Selected clients

Estée Lauder • L'Oréal Paris • Pantene • Olay • COVERGIRL • Revlon • Gillette • Urban Decay • Herbal Essences • Clairol / Wella • Thayers • Carol's Daughter • Almay • Downy / Lenor • CND